"You Throw Like a Girl": Sports, (Wo)men & the Gender Order II

I chose this commercial because Derrick Rose is one of my favorite athletes. In this commercial Derrick Rose is promoting his sponsor, Adidas.  The message reflects his identity and experiences by representing his home city of Chicago. This commercial highlights masculinity by showing off his body. The opening scene he has his shirt off and throughout the commercial his muscles are exposed and it shows dominance.










Derrick Rose adidas commercial
 http://www.youtube.com/watch?v=E-QQ7CPjbuo